{"id":13621,"date":"2023-12-28T14:49:03","date_gmt":"2023-12-28T13:49:03","guid":{"rendered":"\/blog\/?p=13621"},"modified":"2024-04-19T17:06:39","modified_gmt":"2024-04-19T15:06:39","slug":"7-steps-to-making-a-sale","status":"publish","type":"post","link":"\/blog\/7-steps-to-making-a-sale\/","title":{"rendered":"7 Steps To Making A Sale"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever wondered how to dominate the sale process? We know that <\/span><a href=\"https:\/\/www.vexels.com\/blog\/how-to-make-an-online-store-in-7-easy-steps\/\"><span style=\"font-weight: 400;\">starting an online store<\/span><\/a><span style=\"font-weight: 400;\"> can be overwhelming, so we wanted to teach you how to make a sale step by step to guide you through the stages of the sale cycle. The seven-step sales process is a framework widely used by sales reps to make sales efficiently. Today, we\u2019ll show you how to adapt it to selling merch on an online store and get the most out of it!<\/span><\/p>\n<h2><b>1. Prospecting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The prospecting stage is about finding potential customers for your product and researching them. Regarding selling merch online, there are some actions you can follow to identify your ideal customer:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Find a niche.<\/b><span style=\"font-weight: 400;\"> You can <\/span><a href=\"https:\/\/www.vexels.com\/blog\/why-is-it-important-to-find-a-niche-that-sells\/\"><span style=\"font-weight: 400;\">find a viable and profitable niche<\/span><\/a><span style=\"font-weight: 400;\"> through keywords related to the ideas you already have in mind.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ask yourself questions.<\/b><span style=\"font-weight: 400;\"> Reflect on your interests and try to identify problems your ideal audience may have. Could some of the products you are interested in be the solution your audience needs?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Research the competition.<\/b><span style=\"font-weight: 400;\"> Pay attention to the products your competitors offer, the quality and their prices, and who they are aimed at.<\/span><\/li>\n<\/ul>\n<h2><b>2. Preparation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before making any type of contact with your potential clients, take a moment to prepare. Do in-depth research on your audience&#8217;s interests, their favorite products, and the reviews they usually leave about them. Pay special attention to what they don&#8217;t like and why they are dissatisfied with their purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep all this in mind when you write the names and descriptions of your products to highlight the aspects that most attract the attention of your audience, as well as when creating mockups.<\/span><\/p>\n<h2><b>3. Approach<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the seven-step sales process, this is the moment in which contact is made with the customer. In our case, this is when we\u2019ll use the channels that we have at our disposal so that our potential customers discover our merch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can rely on email marketing, Google Ads, Facebook Ads, or social media. Use SEO to position yourself better in search engines. Investigate which channels may work best with your audience to optimize communication. <img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13625 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2023\/12\/two-guys-social-media.png\" alt=\"two-guys-social-media\" width=\"499\" height=\"327\" \/><\/span><\/p>\n<h2><b>4. Presentation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is your chance to introduce your merch to the world. How do you want to talk about your products? How are you going to highlight their qualities and what makes them different from the competition? Thanks to the previous research you did, you know what your audience is looking for and what tone to use so that your message reaches them efficiently.\u00a0<\/span><\/p>\n<h2><b>5. Handling Objections<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Since you researched the comments and reviews your audience left your competitors, you know what kind of objections they may have to your products. Therefore, you can go ahead and assure them that what they are going to find in your store does not have any of these problems, something that will also make the difference when choosing between your products and those offered by others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to get ahead is to create a FAQ page with possible questions and problems that may arise. This way, your site users will be able to inform themselves before making the purchase.<\/span><\/p>\n<h2><b>6. Closing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At this step, your customer is about to make the purchase. Nothing must prevent it from being carried out, therefore, you should avoid as much friction as possible in the payment process. Here are some actions you can take to ensure you don&#8217;t end up with an abandoned cart:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alternative Payment Options<\/b><span style=\"font-weight: 400;\">. Include the majority, or at least the most important payment methods at a national or international level.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy Checkout Process<\/b><span style=\"font-weight: 400;\">. If a checkout process takes too long, asks for too much information, or you need to create an account, it can end in an abandoned cart. Make sure the process is clear, easy, and quick.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy Returns<\/b><span style=\"font-weight: 400;\">. An easy-to-understand return policy, free shipping, and handling the process quickly and efficiently, will foster a positive opinion of your store and your customers are more likely to return.<\/span><\/li>\n<\/ul>\n<h2><b>7. Follow-Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sending follow-up emails with instructions, tips, guides, promotions, personalized recommendations, or any relevant information is a good way to keep in touch with your audience after making the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, be careful that this approach does not become spam and ends up driving away your potential customers from your store. The idea is to make your audience feel satisfied, not annoyed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And that&#8217;s it: this is how you can apply the reliable seven-step sales process to selling merch online. This way, you\u2019ll be able to master the stages of the sale cycle to <\/span><a href=\"https:\/\/www.vexels.com\/blog\/16-tips-to-increase-sales-in-your-online-store\/\"><span style=\"font-weight: 400;\">increase sales in your online store<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We wish you the best of success!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered how to dominate the sale process? We know that starting an online store can be overwhelming, so we wanted to teach&#8230;<\/p>\n","protected":false},"author":4,"featured_media":13623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1055,1219,822,1362],"tags":[763,1220,612,852],"class_list":{"0":"post-13621","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-how-to-merch","9":"category-merch","10":"category-passive-income","11":"tag-ecommerce","12":"tag-how-to-merch","13":"tag-merch","14":"tag-passive-income"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Steps To Making A Sale - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/7-steps-to-making-a-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps To Making A Sale - Vexels Blog\" \/>\n<meta property=\"og:description\" content=\"Have you ever wondered how to dominate the sale process? 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