{"id":6782,"date":"2019-03-28T14:49:25","date_gmt":"2019-03-28T14:49:25","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=6782"},"modified":"2020-01-31T15:53:13","modified_gmt":"2020-01-31T14:53:13","slug":"10-branding-tips-for-startups","status":"publish","type":"post","link":"\/blog\/10-branding-tips-for-startups\/","title":{"rendered":"10 Branding Tips for Startups"},"content":{"rendered":"<p><em>Guest post by Josh Harisson<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Without branding, your company is plankton in the sea of sharks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t want to be food? <strong>Become the predator.<\/strong> The first step to standing out from the crowd is <strong>branding.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter how well you are doing your job, without branding, no one will notice you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are reading this article, you have already taken the first step toward success. You\u2019ve realized that you need help with branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right approach to branding doesn\u2019t just attract clients, it lures in the investors. We\u2019ve collected the essential tips to make your branding process easier.<\/span><\/p>\n<h3><strong>Asking Yourself The Right Questions<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to take the right approach to branding your startup, ask the correct questions. Once you get the answers, the rest of the steps will suddenly become easier.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">What does your business do?<\/span><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6785 size-medium alignright\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/03\/bruce-mars-559223-unsplash-300x200.jpg\" alt=\"Branding Questions\" width=\"300\" height=\"200\" srcset=\"\/blog\/wp-content\/uploads\/2019\/03\/bruce-mars-559223-unsplash-300x200.jpg 300w, \/blog\/wp-content\/uploads\/2019\/03\/bruce-mars-559223-unsplash-160x107.jpg 160w, \/blog\/wp-content\/uploads\/2019\/03\/bruce-mars-559223-unsplash-768x512.jpg 768w, \/blog\/wp-content\/uploads\/2019\/03\/bruce-mars-559223-unsplash-1024x683.jpg 1024w, \/blog\/wp-content\/uploads\/2019\/03\/bruce-mars-559223-unsplash-321x214.jpg 321w, \/blog\/wp-content\/uploads\/2019\/03\/bruce-mars-559223-unsplash-140x94.jpg 140w, \/blog\/wp-content\/uploads\/2019\/03\/bruce-mars-559223-unsplash.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Which problems should your business be solving for the clients?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">What goals are you trying to achieve with your business?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">What are your plans for the future?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">What are your company\/brand values?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Why are you branding?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Who are your clients?<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Where do your clients live?<\/span><\/li>\n<\/ul>\n<h3><strong>10 Branding Tips You Shouldn\u2019t Avoid<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you have the right idea of your business, let\u2019s start with the branding tips and tricks.<\/span><\/p>\n<h4><b>1.<\/b> <b>Come Up With A Name<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u201cWhat\u2019s in a name?\u201d For branding, it\u2019s everything. The name should attract clients and investors rather than bore them, or worse, turn them away. A solid name can put you a few steps ahead of the competition without any effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things to think about:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Name should be easy to spell and memorize.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">It shouldn\u2019t remind people of other companies.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">It must be unique.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">It should sound nice.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can take advantage of<\/span><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\"> <span style=\"font-weight: 400;\">random name generators<\/span><\/a><span style=\"font-weight: 400;\"> and freshen up whatever you get to suit your purpose.<\/span><\/p>\n<h4><b>2.<\/b> <b>Check Out Your Competitors<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">How are your competitors doing the branding? If something works for them, it\u2019s likely to work for you too. Look at the ways they market their business and interact with their clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to become a copycat. But you can get the inspiration. Find out why they do what they do and how they do it. Make sure to pay attention to what doesn\u2019t work for them in order not to repeat their mistakes.<\/span><\/p>\n<p><a href=\"https:\/\/escapekit.ca\/post\/127642205650\/the-brand-colour-swap-designer-paula-r%C3%BApolos-most\"><img decoding=\"async\" class=\"alignnone size-large\" src=\"https:\/\/66.media.tumblr.com\/0215d51311b5c7062ed2f7f8932f45c2\/tumblr_ntp3xtBqv01qdt6e2o7_1280.gif\" width=\"900\" height=\"525\" \/><\/a><\/p>\n<h4><b>3.<\/b> <b>Define Your Uniqueness<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Hopefully, you have something<\/span><a href=\"https:\/\/www.forbes.com\/sites\/larrymyler\/2017\/02\/23\/7-ways-to-make-your-business-stand-out-in-a-crowd-of-competitors\/#674a8ea762fa\"> <span style=\"font-weight: 400;\">unique about your business<\/span><\/a><span style=\"font-weight: 400;\">. If you don\u2019t, work quickly to come up with something. Maybe you are ready to offer lower prices or give out free add-ons? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps, you are using more durable materials or cater to the neighboring countries?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your uniqueness is your major branding component. Focus on it and make the sale.<\/span><\/p>\n<p><a href=\"https:\/\/www.vexels.com\/blog\/the-ultimate-guide-to-design-templates\/\"><strong>Read more about creating Unique Branding Assets for your Startup here!\u00a0<\/strong><\/a><\/p>\n<h4><b>4.<\/b> <b>Take Advantage Of Social Media<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Social media is an ideal branding tool. According to experts at the digital agency<\/span><a href=\"https:\/\/miromind.com\/blog\/social-media-marketing-tips-for-beginners\/\"> <span style=\"font-weight: 400;\">Miromind<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s an excellent way to raise brand awareness by gaining a massive reach. Your target audience is there for you to take.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of your branding effort, come up with high-quality content, which is likely to be shared by your audience. One good piece of content can achieve immense popularity and recognition.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-6787\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1-1024x680.jpg\" alt=\"Social Media Branding\" width=\"838\" height=\"556\" srcset=\"\/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1-1024x680.jpg 1024w, \/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1-160x106.jpg 160w, \/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1-300x199.jpg 300w, \/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1-768x510.jpg 768w, \/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1-321x214.jpg 321w, \/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1-207x136.jpg 207w, \/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1-140x94.jpg 140w, \/blog\/wp-content\/uploads\/2019\/03\/william-iven-19844-unsplash-1.jpg 2048w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/p>\n<h4><b>5.<\/b> <b>Test Your Slogans<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Slogans are an important part of any branding campaign. However, creating a truly witty one is tough. When you<\/span><a href=\"https:\/\/www.webdesignerdepot.com\/2009\/09\/5-tips-on-how-to-write-a-killer-slogan\/\"> <span style=\"font-weight: 400;\">come up with a slogan<\/span><\/a><span style=\"font-weight: 400;\">, make sure to test it before sending it to your marketing team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something that may seem amazing to you could appear strange or downright ridiculous to other people. Ask friends and family for honest reviews.<\/span><\/p>\n<h4><b>6.<\/b> <b>Talk To Your Employees<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6788 size-medium alignleft\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/03\/luis-villasmil-1222217-unsplash-300x201.jpg\" alt=\"Coworkers\" width=\"300\" height=\"201\" srcset=\"\/blog\/wp-content\/uploads\/2019\/03\/luis-villasmil-1222217-unsplash-300x201.jpg 300w, \/blog\/wp-content\/uploads\/2019\/03\/luis-villasmil-1222217-unsplash-160x107.jpg 160w, \/blog\/wp-content\/uploads\/2019\/03\/luis-villasmil-1222217-unsplash-768x514.jpg 768w, \/blog\/wp-content\/uploads\/2019\/03\/luis-villasmil-1222217-unsplash-1024x685.jpg 1024w, \/blog\/wp-content\/uploads\/2019\/03\/luis-villasmil-1222217-unsplash-321x214.jpg 321w, \/blog\/wp-content\/uploads\/2019\/03\/luis-villasmil-1222217-unsplash-140x94.jpg 140w, \/blog\/wp-content\/uploads\/2019\/03\/luis-villasmil-1222217-unsplash.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your branding efforts depend on your reputation. You may do amazing work but a mistake made by an employee can stain your reputation c<\/span><span style=\"font-weight: 400;\">onsiderably.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talk to your employees about the importance of their behavior especially when the branding process is just beginning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a mistake is made, don\u2019t hesitate to admit it. Be transparent.<\/span><\/p>\n<h4><b>7.<\/b> <b>View Your Brand As A Person<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Defining your company as a person can help you get a good feel of your brand and help you with marketing. Is your company a man or a woman? Old or young? What does it wear? How does it talk? What food and movies does it enjoy?<\/span><\/p>\n<h4><b>8.<\/b> <b>Choose Your Unique Style<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">When it comes to branding, you should choose a style and try to stick to it. As you learn new information, you may be tempted to change the name, logo, website, brand story, etc.\u00a0Trying\u00a0<a href=\"https:\/\/www.fotor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.fotor.com\/&amp;source=gmail&amp;ust=1555087652326000&amp;usg=AFQjCNGpoGytJ44Q7WYGs8DE6ZCEw4fkzw\">Fotor<\/a>\u00a0which is an online photo editor and graphic designer, hundreds of design templates such as logo templates, business card templates for your reference. With\u00a0<a href=\"https:\/\/www.fotor.com\/blog\/graphic-design-trends\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.fotor.com\/blog\/graphic-design-trends&amp;source=gmail&amp;ust=1555087652326000&amp;usg=AFQjCNFCaHCNV62xVjXouWI--lGYIaLD1w\">design trends 2019 guide<\/a>, you are easy to custom made your own unique style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sticking to the same style positions you as a reliable brand. Constant changes may get you a few extra leads but ruin the existing trust.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6400\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2018\/12\/jeff-sheldon-3219-unsplash-1024x768.jpg\" alt=\"Branding Visual Style\" width=\"838\" height=\"629\" srcset=\"\/blog\/wp-content\/uploads\/2018\/12\/jeff-sheldon-3219-unsplash-1024x768.jpg 1024w, \/blog\/wp-content\/uploads\/2018\/12\/jeff-sheldon-3219-unsplash-160x120.jpg 160w, \/blog\/wp-content\/uploads\/2018\/12\/jeff-sheldon-3219-unsplash-300x225.jpg 300w, \/blog\/wp-content\/uploads\/2018\/12\/jeff-sheldon-3219-unsplash-768x576.jpg 768w, \/blog\/wp-content\/uploads\/2018\/12\/jeff-sheldon-3219-unsplash.jpg 2048w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><\/p>\n<h4><b>9.<\/b> <b>Create A Story<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The most important qualities you should have is credibility and reliability. They are what brings clients and investors to your doorstep. How can you show them off when you are just starting out? Come up with a solid brand story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t try to save time on writing it. Make sure it\u2019s absolutely perfect and polished. Offer sufficient information about you and your business.<\/span><\/p>\n<h4><b>10.<\/b><span style=\"font-weight: 400;\"> \u00a0<\/span><b>Employ Content Marketing<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Content marketing is the key to attracting people to your company and building brand awareness. Learn how to employ the content you create to bring you the biggest results via your blog, social media, and email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right content boosts your credibility.<\/span><\/p>\n<h3><strong>Stop Thinking, Start Branding<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The branding process should begin at the moment you decide to start a business. It\u2019s never too early to raise brand awareness. <strong>Start now.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest post by Josh Harisson Without branding, your company is plankton in the sea of sharks. Don\u2019t want to be food? Become the predator. The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[836,827],"tags":[110,722,609,720,496,112,721,620,698,719,216],"class_list":{"0":"post-6782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-graphic-design","9":"tag-branding","10":"tag-branding-strategies","11":"tag-business","12":"tag-content-marketing","13":"tag-illustrator-tutorials","14":"tag-letter","15":"tag-marketing","16":"tag-small-business","17":"tag-social-media","18":"tag-social-media-branding","19":"tag-taught"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Branding Tips for Startups - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/10-branding-tips-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Branding Tips for Startups - Vexels Blog\" \/>\n<meta property=\"og:description\" content=\"Guest post by Josh Harisson Without branding, your company is plankton in the sea of sharks. 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