{"id":6812,"date":"2019-04-02T19:31:55","date_gmt":"2019-04-02T19:31:55","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=6812"},"modified":"2020-07-12T06:51:14","modified_gmt":"2020-07-12T04:51:14","slug":"7-signs-you-need-help-with-logo-design","status":"publish","type":"post","link":"\/blog\/7-signs-you-need-help-with-logo-design\/","title":{"rendered":"7 Signs You Need Help with Logo Design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A logo is the most important element of a brand\u2019s visual identity. As one of the first things customers remember about companies, <a href=\"https:\/\/www.vexels.com\/logo-designs\/\"><strong>logo designs<\/strong><\/a> become digital IDs that represent the essence of every business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study shows that consumers take 10 seconds to form the\u00a0<\/span><span style=\"font-weight: 400;\">first impression<\/span><span style=\"font-weight: 400;\">\u00a0of a <strong><a href=\"https:\/\/www.vexels.com\/blog\/how-can-i-create-my-own-logo\/\">brand\u2019s\u00a0logo<\/a><\/strong>, but they need five to seven impressions\u00a0to start recognizing it. The benefits of <a href=\"https:\/\/www.vexels.com\/blog\/what-should-a-logo-contain\/\"><strong>creating a great logo<\/strong><\/a> are numerous:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It reveals brand identity<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boosts brand recognition<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gives your organization a professional image<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explains the purpose of your business<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You probably have a logo already, but do you know when it\u2019s the right time to redesign it or how to do it properly? If not, keep reading this post as I am about to show you seven signs you need help with logo design.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Need to create your company logo? Download our <a href=\"https:\/\/www.vexels.com\/free-vectors\/logo\/\">editable logo templates<\/a> or use our <a href=\"https:\/\/www.vexels.com\/logo-maker\/\">online Logo maker<\/a> here!<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6824 size-full\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/04\/bfda6ba5db13d0f34b46d11c98411fe2-palm-tree-logo-set.jpg\" alt=\"Ready Made Logo Designs\" width=\"852\" height=\"570\" srcset=\"\/blog\/wp-content\/uploads\/2019\/04\/bfda6ba5db13d0f34b46d11c98411fe2-palm-tree-logo-set.jpg 852w, \/blog\/wp-content\/uploads\/2019\/04\/bfda6ba5db13d0f34b46d11c98411fe2-palm-tree-logo-set-160x107.jpg 160w, \/blog\/wp-content\/uploads\/2019\/04\/bfda6ba5db13d0f34b46d11c98411fe2-palm-tree-logo-set-300x201.jpg 300w, \/blog\/wp-content\/uploads\/2019\/04\/bfda6ba5db13d0f34b46d11c98411fe2-palm-tree-logo-set-768x514.jpg 768w, \/blog\/wp-content\/uploads\/2019\/04\/bfda6ba5db13d0f34b46d11c98411fe2-palm-tree-logo-set-321x214.jpg 321w, \/blog\/wp-content\/uploads\/2019\/04\/bfda6ba5db13d0f34b46d11c98411fe2-palm-tree-logo-set-140x94.jpg 140w\" sizes=\"(max-width: 852px) 100vw, 852px\" \/><\/p>\n<h3><b>It Looks Outdated<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Having a well-known logo is excellent, but it must not come at the price of looking old and outdated. Even the most popular brand cannot keep the same logos for decades. Remember Adidas or Coca Cola? Both brands kept the basic idea, but they have been changing it slightly decade after decade. The situation is even simpler if you have never changed a logo at all. If it looks like a blast from the past, make sure to redesign it instantly.<\/span><\/p>\n<h3><b>It\u2019s Not Unique<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s definitely not easy to come up with something completely fresh and unique, you cannot afford to create a product that really looks like someone else\u2019s logo. The digital universe is filled with <\/span><span style=\"font-weight: 400;\">logos that resemble each other<\/span><span style=\"font-weight: 400;\"> up to the point of absurdity. This is particularly dangerous if you are using design ideas of the niche competitors. If this is the case, changing a logo is mandatory.<\/span><\/p>\n<h3><b>Awful DIY Logo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There tons of platforms and software solutions that allow amateur designers to play with logos, but it usually ends up with a small disaster. People are used to well-crafted visuals and they quickly recognize the so-called Do It Yourself (DIY) logo, which is why you have to leave it up to the professionals. You can improvise only in case you find a great website with <\/span><a href=\"https:\/\/www.vexels.com\/free-vectors\/logo\/\"><span style=\"font-weight: 400;\">ready-made logo templates<\/span><\/a><span style=\"font-weight: 400;\"> that can be tailored easily according to your preferences.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6819 size-full\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/04\/f7718ada25c221d0aeacfe9e1be81f51-coffee-logo-template-set.jpg\" alt=\"Logo Designs for Commercial Use\" width=\"900\" height=\"496\" srcset=\"\/blog\/wp-content\/uploads\/2019\/04\/f7718ada25c221d0aeacfe9e1be81f51-coffee-logo-template-set.jpg 900w, \/blog\/wp-content\/uploads\/2019\/04\/f7718ada25c221d0aeacfe9e1be81f51-coffee-logo-template-set-160x88.jpg 160w, \/blog\/wp-content\/uploads\/2019\/04\/f7718ada25c221d0aeacfe9e1be81f51-coffee-logo-template-set-300x165.jpg 300w, \/blog\/wp-content\/uploads\/2019\/04\/f7718ada25c221d0aeacfe9e1be81f51-coffee-logo-template-set-768x423.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h3><b>Your Logo Is Too Complex<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The purpose of a logo is to be simple and easily recognizable. In other words, complex design solutions are considered obsolete because it takes a genuine master of design to put together many elements and make them visually appealing. Therefore, it is time to change your logo if it contains more than two or three colors, a lot of text, and multiple visual elements.<\/span><\/p>\n<h3><b>You Target the New Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There is always a possibility for a business to change the target audience and turn to younger customers. The evolution of audience targeting can change from generation to generation, creating the following line: Baby Boomers ? Generation X ? Millennials ? Generation Z. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each one of these groups demands a different approach, which is why you need to redesign a logo and keep it up to date with the expectations of the current audience. Of course, the goal is not to change the logo drastically, but you need to react and make it fresh and exciting again.<\/span><\/p>\n<h3><b>Rebranding<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Corporate rebranding is another very important reason to create a new logo or change the existing one. This is a critical process since you need to give the company a brand new identity, which requires a fair share of strategic thinking and decision-making.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6822 size-full\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/04\/instagram-new-logo-hed-2016.jpg\" alt=\"Instagram Rebranding\" width=\"652\" height=\"367\" srcset=\"\/blog\/wp-content\/uploads\/2019\/04\/instagram-new-logo-hed-2016.jpg 652w, \/blog\/wp-content\/uploads\/2019\/04\/instagram-new-logo-hed-2016-160x90.jpg 160w, \/blog\/wp-content\/uploads\/2019\/04\/instagram-new-logo-hed-2016-300x169.jpg 300w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However, you could be initiating corporate rebranding for a number of reasons and each one forces you to think differently. For example, you might need to emphasize professionalism and authority because of the recent customer incident. There are so many options to consider here, but the main reasons for corporate rebranding are:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Poor reputation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Mergers and acquisitions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">New management<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Internationalization<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Changing portfolio<\/span><\/li>\n<\/ul>\n<h3><b>Competitors have better logos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The last reason to create a new logo is obvious: your biggest rivals have much better visual identities and you don\u2019t\u2019 want to fall behind. You should be able to notice it at a glance, but it is important to understand what exactly makes their logos more compelling. Are they more colorful, modern, or simpler than your logo? There are so many different details to consider here, so be careful and analyze your competitors\u2019 logos diligently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A logo is the quintessential component of the company\u2019s visual identity that has the power to make or break your branding strategy. This article discusses seven signs you need help with logo design \u2013 do your best to remember my suggestions and don\u2019t be afraid of changing a logo in case of its underperformance.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A logo is the most important element of a brand\u2019s visual identity. As one of the first things customers remember about companies, logo designs become&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[827,828],"tags":[110,63,112,687,59,737],"class_list":{"0":"post-6812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-graphic-design","8":"category-logo-design","9":"tag-branding","10":"tag-design","11":"tag-letter","12":"tag-logo-design","13":"tag-logotype","14":"tag-rebrand"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Signs You Need Help with Logo Design - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/7-signs-you-need-help-with-logo-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Signs You Need Help with Logo Design - Vexels Blog\" \/>\n<meta property=\"og:description\" content=\"A logo is the most important element of a brand\u2019s visual identity. As one of the first things customers remember about companies, logo designs become...\" \/>\n<meta property=\"og:url\" content=\"\/blog\/7-signs-you-need-help-with-logo-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Vexels Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-02T19:31:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-12T04:51:14+00:00\" \/>\n<meta property=\"og:image\" content=\"\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vexels\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vexels\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Signs You Need Help with Logo Design - Vexels Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vexels.com\/blog\/7-signs-you-need-help-with-logo-design\/","og_locale":"en_US","og_type":"article","og_title":"7 Signs You Need Help with Logo Design - Vexels Blog","og_description":"A logo is the most important element of a brand\u2019s visual identity. As one of the first things customers remember about companies, logo designs become...","og_url":"\/blog\/7-signs-you-need-help-with-logo-design\/","og_site_name":"Vexels Blog","article_published_time":"2019-04-02T19:31:55+00:00","article_modified_time":"2020-07-12T04:51:14+00:00","og_image":[{"width":1919,"height":856,"url":":\/blog\/wp-content\/uploads\/2019\/04\/slider-logo-2.png","type":"image\/png"}],"author":"Vexels","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vexels","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":":\/blog\/7-signs-you-need-help-with-logo-design\/#article","isPartOf":{"@id":"\/blog\/7-signs-you-need-help-with-logo-design\/"},"author":{"name":"Vexels","@id":"https:\/\/www.vexels.com\/blog\/#\/schema\/person\/9704a44a2e98ccdcded9713a9f38bbd3"},"headline":"7 Signs You Need Help with Logo Design","datePublished":"2019-04-02T19:31:55+00:00","dateModified":"2020-07-12T04:51:14+00:00","mainEntityOfPage":{"@id":"\/blog\/7-signs-you-need-help-with-logo-design\/"},"wordCount":812,"image":{"@id":":\/blog\/7-signs-you-need-help-with-logo-design\/#primaryimage"},"thumbnailUrl":"\/blog\/wp-content\/uploads\/2019\/04\/slider-logo-2.png","keywords":["branding","design","letter","logo design","logotype","rebrand"],"articleSection":["Graphic Design","Logo Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/blog\/7-signs-you-need-help-with-logo-design\/","url":":\/blog\/7-signs-you-need-help-with-logo-design\/","name":"7 Signs You Need Help with Logo Design - Vexels Blog","isPartOf":{"@id":"https:\/\/www.vexels.com\/blog\/#website"},"primaryImageOfPage":{"@id":":\/blog\/7-signs-you-need-help-with-logo-design\/#primaryimage"},"image":{"@id":":\/blog\/7-signs-you-need-help-with-logo-design\/#primaryimage"},"thumbnailUrl":"\/blog\/wp-content\/uploads\/2019\/04\/slider-logo-2.png","datePublished":"2019-04-02T19:31:55+00:00","dateModified":"2020-07-12T04:51:14+00:00","author":{"@id":"https:\/\/www.vexels.com\/blog\/#\/schema\/person\/9704a44a2e98ccdcded9713a9f38bbd3"},"breadcrumb":{"@id":":\/blog\/7-signs-you-need-help-with-logo-design\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":[":\/blog\/7-signs-you-need-help-with-logo-design\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":":\/blog\/7-signs-you-need-help-with-logo-design\/#primaryimage","url":"\/blog\/wp-content\/uploads\/2019\/04\/slider-logo-2.png","contentUrl":"\/blog\/wp-content\/uploads\/2019\/04\/slider-logo-2.png","width":1919,"height":856},{"@type":"BreadcrumbList","@id":":\/blog\/7-signs-you-need-help-with-logo-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vexels.com\/blog\/"},{"@type":"ListItem","position":2,"name":"7 Signs You Need Help with Logo Design"}]},{"@type":"WebSite","@id":"https:\/\/www.vexels.com\/blog\/#website","url":"https:\/\/www.vexels.com\/blog\/","name":"Vexels Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vexels.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.vexels.com\/blog\/#\/schema\/person\/9704a44a2e98ccdcded9713a9f38bbd3","name":"Vexels","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b5d98809d2c327f5eada76985a21cc6e16e8a02006591be8e88865e2d558d980?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b5d98809d2c327f5eada76985a21cc6e16e8a02006591be8e88865e2d558d980?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b5d98809d2c327f5eada76985a21cc6e16e8a02006591be8e88865e2d558d980?s=96&d=identicon&r=g","caption":"Vexels"},"url":"\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/6812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=6812"}],"version-history":[{"count":8,"href":"\/blog\/wp-json\/wp\/v2\/posts\/6812\/revisions"}],"predecessor-version":[{"id":11095,"href":"\/blog\/wp-json\/wp\/v2\/posts\/6812\/revisions\/11095"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/6821"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=6812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=6812"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=6812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}