{"id":9580,"date":"2019-12-09T14:22:59","date_gmt":"2019-12-09T13:22:59","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=9580"},"modified":"2019-12-09T14:22:59","modified_gmt":"2019-12-09T13:22:59","slug":"ux-design-vs-graphic-design-pros-and-cons","status":"publish","type":"post","link":"\/blog\/ux-design-vs-graphic-design-pros-and-cons\/","title":{"rendered":"UX Design vs. Graphic Design: Pros and Cons"},"content":{"rendered":"

In many people\u2019s minds, graphic design, UX design, and even web design are synonymous and refer to digital design in general.\u00a0<\/span><\/p>\n

However, although they do share certain similarities and backgrounds, UX and <\/span>graphic design<\/span><\/a> have evolved in different directions over the past few years. It\u2019s mainly due to a plethora of different devices and technologies that require a more sophisticated approach to user interaction.\u00a0<\/span><\/p>\n

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All this can be a bit overwhelming to both young designers looking for their own path and product owners who need to hire the best people for the job.\u00a0<\/span><\/p>\n

Here\u2019s a quick recap of these two fields that will shed some light on them.\u00a0<\/span><\/p>\n

What\u2019s Graphic Design?\u00a0<\/b><\/h2>\n

Simply put, graphic design is a craft (or even better, an art) of communicating certain ideas through print, web, and visual design. Graphic design leverages the synergy of color, typography, and imagery, as well as problem-solving to convey a message.\u00a0<\/span><\/p>\n

This can refer to building simple concepts such as logos all the way to creating pages of a website.\u00a0<\/span><\/p>\n

As graphic design usually falls under the category of branding, designers get instructions and cues from the marketing or advertising teams of a company. Their role is to help customers develop an emotional connection with a brand.\u00a0\u00a0<\/span><\/p>\n

What\u2019s UX Design?\u00a0<\/b><\/h2>\n

Before we start discussing UX design and how it differs from graphic design, it\u2019s important to establish what user experience (UX) is.\u00a0<\/span><\/p>\n

Did you know that <\/span>79% of people<\/span><\/a> who don\u2019t like what they find on one website will bounce off and look elsewhere?<\/span><\/p>\n

Similarly, <\/span>89% of people<\/span><\/a> are more likely to recommend a brand after a positive mobile experience.\u00a0<\/span><\/p>\n

It\u2019s clear that user experience is of critical importance when it comes to the success of a product or service. This concept can be defined as how users feel when they\u2019re interacting with that product or service.<\/span><\/p>\n

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But, UX isn\u2019t just usability \u2013 there are 7 different factors that should be taken into account, and the other 6 are:<\/span><\/p>\n